G-SHOCK India, the trailblazer in unbreakable watches, proudly unveils the association with celebrated actor Vicky Kaushal as its brand ambassador. This iconic partnership unites G-SHOCK’s four-decade legacy of crafting robust and trend-setting timepieces with Vicky Kaushal’s charismatic personality and embodiment of toughness, embracing both physical endurance and mental strength.

G-SHOCK‘s stands out globally as a lifestyle watch brand developed via Japanese cutting-edge technology whose legacy spans over four decades, during which it has established an unassailable standard for durability, innovation and iconic designs in the watchmaking realm. This remarkable journey was driven by the single-minded pursuit of shock resistance as its core ideology while bringing forth impeccable precision, innovative design, and fashionable appeal for the ever-evolving youth audiences.

With an illustrious career spanning commercial blockbusters and poignant cinema, Vicky Kaushal bridges the hearts of masses and connoisseurs alike. His unique blend of qualities—bold, confident, and fashion-forward, yet deeply empathetic with a high level of emotional intelligence—aligns seamlessly with G-SHOCK’s ethos of “Absolute Toughness”. His go-getter attitude, characterized by an unwavering commitment to high performance and the spirit of never giving up, mirrors the very essence of G-SHOCK, making him the perfect choice for G-SHOCK.

Crafted from high-quality materials such as resin and metal reinforced with advanced technologies, G-SHOCK designs provide superior shock resistance, making them ideal for a diverse set of consumers such as youth subculture-inspired individuals, fashion enthusiasts, athletes, and those with an active lifestyle. The oversized dimensions not only contribute to a bold and striking appearance but also enhance the visibility of the watch face, ensuring easy readability in various conditions.

These models often incorporate multifunctional features, including stopwatches, world-time displays, and specialized sensors, catering to the diverse needs of users. Despite their robust construction, G-SHOCK large cases are ergonomically designed for comfort, ensuring a secure and snug fit on the wrist.

Talking about the association, Mr Hideki Imai, Managing Director, Casio India, said, “We are thrilled to welcome Vicky Kaushal to the G-SHOCK family. His tenacious spirit and bold persona resonate perfectly with G-SHOCK’s core values, making him an ideal match for our brand. G-SHOCK India is embarking on an exciting new chapter, strengthening its connection with these discerning consumers who consistently seek adventure, endurance, rugged style, and unrivalled durability in their day-to-day lives. Vicky Kaushal’s exemplary journey and accomplishment in both commercial and independent cinema synergizes with G-SHOCK’s ethos of toughness, endurance and the spirit of never giving up. Together, we look forward to a successful partnership that inspires the audience to follow their passions with undeterred enthusiasm and renewed spirit.”

G-SHOCK is globally positioned as a lifestyle-centric watch brand deeply connected with youth subcultures, symbolizing the spirit of adventure and resilience. Vicky Kaushal’s radical tough imagery and impactful performances in the Hindi Film Industry throughout his career serve as a testament to his unflinching attitude, drawing a striking parallel to the unbreakable resilience embodied by G-SHOCK.

Sharing his thoughts about the association, Vicky Kaushal said, “I’m incredibly excited to be a part of the G-SHOCK family. G-SHOCK has epitomized toughness and style for over four decades, and I deeply resonate with its core values. The brand’s commitment to pushing boundaries and its unyielding spirit align perfectly with my philosophy. As an actor, my journey revolves around pushing boundaries and venturing into uncharted territories. This partnership is a natural fit, and I look forward to embarking on this exciting journey with the brand G-SHOCK.”

This partnership between two powerhouses, Vicky Kaushal and G-SHOCK, embodies the true spirit of ‘Absolute Toughness,’ highlighting their collective persona characterized by flamboyance, boldness, and unwavering high performance.

Source: Press Release

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New research by Rackspace Technology (NASDAQ: RXT), a leading end-to-end, hybrid multicloud technology solutions company, in association with Dell and VMware finds that despite ongoing economic uncertainty, businesses are committed to prioritizing their IT investments in 2024, particularly in transformative technologies such as artificial intelligence (AI) and cloud transformation.

According to the 2024 IT Outlook Report 2024 IT Outlook Report, which surveyed 1,420 global IT professionals, 63% of organizations plan to re-calibrate their investments in 2024. Moreover, artificial intelligence dominates as the top priority, with 65% of respondents identifying pervasive artificial intelligence as the technology that will have the most significant positive impact on their organization over the next 12 months. The survey also underscores the continued adoption of the cloud. When asked about the makeup of their organization’s IT infrastructure and how it will evolve over the next 12 months, edge computing, private cloud, and public cloud increased as a percentage of workloads, while data centers, colocation facilities, and mainframes declined.

“These results highlight a decisive shift in artificial intelligence from the technical curiosity and pilot programs in 2023 to accelerating business outcomes through the industrialization of Responsible AI solutions in 2024,” said Srini Koushik, President of Technology and Sustainability at Rackspace Technology. “In the cloud arena, the increased focus on the edge and private cloud indicate that organizations are simultaneously migrating more of their critical workloads while adopting a more sophisticated workload-aware approach to their overall cloud infrastructure.”

Source: Press Release

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Entrepreneurship Development Institute of India (EDII), Ahmedabad organised a Thought Leadership Seminar and Thematic Fashion Show on 8^th December, and an Exhibition on 8th & 9th December, 2023 at World Trade Centre, Colaba Mumbai under Project Handmade in India (HMI) supported by HSBC. Entrepreneurship Development Institute of India (EDII), Ahmedabad is the implementation partner in the project HandMade in India. Six clusters – Kamrup in Assam, Bargarh in Orissa, Bhuj and Surendranagar in Gujarat, Maheshwar in Madhya Pradesh and Salem in Tamil Nadu are being supported and handheld under the project HandMade in India.

The Exhibition has products on display from the six clusters covered under the project HMI.  A total of 25 stalls have been set up with EDII-trained artisans and craftspersons participating in it.

The event was inaugurated by Chief Guest, Mr. Romit Sen, Sr. Vice President, Corporate Sustainability, HSBC India and Guest of Honour, Shri Satya Prasad Verma, Additional Textile Commissioner and CEO of Textiles Committee, Mumbai. Also present on this important occasion were: Dr. Sunil Shukla, Director General, EDII; Dr. Raman Gujral, Director, Department of Projects (Corporate), EDII and other senior officials from government ministries/departments and corporate leaders & entrepreneurs from noted organizations.

The event began with a thematic Fashion Show which emphasized sustainability under the theme of ‘Crafting a Sustainable Future: Handmade in India’ and ‘Inspiring Heritage, Empowering Futures: Handlooms in Modern India.’ Every ensemble narrated a tale of timeless artistry, honoring India’s rich cultural heritage while giving a message of embracing sustainability and empowerment. The designers used the fabric developed by EDII trained artisans under project HMI to make garments for models.

A Thought Leadership Workshop was organized post the fashion show which was attended by stakeholders including policy makers, industry professionals, practitioners, weavers and artisans. Panel discussion topics included ‘Inspiring Heritage, Empowering Futures: Handlooms in Modern India’ and ‘Crafting a Sustainable Future: Handmade in India’. EDII’s model of reviving certain crafts on the verge of extinction was elaborately shared. The replicability of the model for different crafts in different states, was evaluated as well as best practices were reviewed.

In his address, Chief Guest Mr. Romit Sen, Sr. Vice President, Corporate Sustainability, HSBC India said, “HSBC’s HMI project has focused on skilling and empowering artisans by ensuring sustainable livelihood options for them. Today these trained craftspersons are financially independent and are in a much better place to think creatively and implement winning business strategies for growth. They are the custodians of India’s art and craft.”

Shri Satya Prasad Verma, Additional Textile Commissioner and CEO of Textiles Committee, Mumbai said, “The textiles sector plays a pivotal role in the economic and cultural development of our nation. Through concerted efforts and strategic initiatives, we are witnessing tangible progress in this sector. The exhibition featuring products from diverse clusters is a testament to the success of collaborative endeavours. The government remains committed to supporting such initiatives.”

Dr. Sunil Shukla, Director General, EDII in his opening remarks said, “In the pursuit of a sustainable future, EDII is committed to bringing about progress and development in the lives of artisans through its various initiatives under Project HMI. Nurturing and empowering artisans and weavers of the country is a dire need as this is the only way we can preserve the rich cultural heritage of India.”

According to Mr. Raman Gujral, “I am happy at the success of this programme. The fashion show and the exhibition depict the potential of our crafts and craftsperson. We need to nurture their skills and ensure their growth as business people.”

Source: Press Release

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As part of its efforts to increase knowledge and improve menstrual hygiene, Stayfree®, a leading brand in menstrual hygiene, in partnership with Menstrupedia, a fast-growing startup that offers high social impact educational materials conducted a series of educational workshops in schools across cities of Madhya Pradesh.

As a part of these fun and interactive workshops, Menstrupedia educators engage with adolescent girls between the age group of 9 – 15 years on various aspects of puberty and menstruation. During these sessions, Menstrupedia comic books were distributed followed by an in-depth discussion on the physical, mental, and hormonal changes associated with puberty. Conversations focused on menstruation and menstrual hygiene, tracking the menstrual cycle, role of nutrition, along with myths surrounding a girl’s periods were busted to inculcate body positivity and boost self- confidence. These workshops are aimed to adequately bridge knowledge gaps, address social taboos and normalize period conversations in an open environment encouraging questions and discussions.

In 2020, Stayfree collaborated with Menstrupedia to bring alive its vision to educate young girls about periods to remove shame and fear associated with periods. Through comic books, animated videos and interactive workshops around menstruation, Stayfree and Menstrupedia has strived to create an informed and empowered generation of youth. As an outcome of this partnership, over 6 lakh comic books have been distributed to girls across India, 12, 000 workshops have been conducted and over 25,500 schools have been tapped.

Manoj Gadgil, Vice President, Marketing and Essential Health Business Unit Head, Kenvue said “Our partnership with Menstrupedia aligns with our larger mission of normalizing conversations about periods and create a world where no girl feels shame, fear or discomfort about her periods. Through these workshops, the brand aims to educate young girls about menstruation, equip them with the right knowledge delivered through easy-to-understand content and provide resources to equip young girls to have a healthy relationship with periods in the longer term. We are confident that these workshops will help girls navigate their menstrual health journey with confidence.”

Speaking on the rationale behind the workshops, Aditi Gupta, Co-Founder, Menstrupedia said, “We are working towards a future where periods are not seen as a taboo, menstruation is normalized, and every girl and their parents have the mindset that it’s just a period.”

Stayfree in partnership with Menstrupedia has successfully organized over 85 period awareness workshops across various regions of Madhya Pradesh, including Akbarpur, Kalapani, Borda, Amarawatkala, Surya Nagar, Semri, Gudari ghat, Ratanpur, Misrod,Bhairagarh Chichali, Salaiya   Hinotiya Alam, Priyanka nagar Kolar,  Chawni Raisen Road, Hinoti, Chichali Kolar Road, Mandora and many more. In 2022, Menstrupedia along with My FM, hosted over 45 workshops and distributed 5000 Menstrupedia Comic Mini Books across Madhya Pradesh to educate girls and women.

Source: Press Release

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Personal care brand Clensta has unveiled its new campaign #TheBetterWay along with its partner and investor Parineeti Chopra. The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making ‘good’ to ‘better’ living choices.

In a 30 -second video, Parineeti talks to viewers about how she always chooses the ‘better’ option over the ‘good’ option when she is making the littlest of decisions every single day – “Black is good, but White is better. Pear is good, but Apple is better. Personal care products are good but Clensta products are BETTER”, she says in her video. Fans of the actor have tapped on to this trend and have started engaging with the reel sharing their ‘X is Good, Y is Better’ versions. The brand is also set to throw #TheBetterWay challenge on Social Media to create more buzz around this campaign.

Clensta offers a range of innovative, science-backed personal-care products across categories formulated at IIT-Delhi. These products are created to revolutionize households worldwide by offering consumers better choices. The Clensta range not only ensures better care, results and experience but also a better outlook towards the environment.

“At Clensta, our commitment to philanthropy shines through our ‘Buy 1 Give 1’ initiative, integral to #TheBetterWay Campaign. With each product sold, we pledge to donate a bottle of clean drinking water, contributing to positive social impact. Building on our success of conserving 1 billion liters of water through our Waterless Bath and Shampoo range, this campaign aspires to donate an additional billion liters of clean drinking water. #TheBetterWay campaign serves as a beacon for mindful choices, urging individuals to consistently embrace a more sustainable lifestyle” said Puneet Gupta, Founder, Clensta.

In a groundbreaking move under the #TheBetterWay Campaign, Clensta is revolutionizing its commitment with the #Buy1Give1 pledge. The campaign’s momentum has surged with the strategic dissemination through nearly 50 Digital Screens across prime locations of Delhi NCR, creating a visually stunning narrative for ‘better’ changes. The brand has also launched a series of Digital Films featuring Parineeti Chopra and Sandeepa Dhar. Further, collaborating with influential Social Media personalities, Clensta is actively steering the conversations around #TheBetterWay.

“Our campaign is designed to make you think about your choices and not hesitate to always choose the better option, even though you feel that what you have is good enough. When we research and create products for you, that’s how we think. ‘Green aloe is good, but red aloe is better!’ Our lives are shaped by the choices we make so, let’s make the better choices,” said Parineeti Chopra, Partner and Investor, Clensta.

Clensta products can be purchased from https://clensta.com

Source: Press Release

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