Entrepreneurship Development Institute of India (EDII), Ahmedabad organised a Thought Leadership Seminar and Thematic Fashion Show on 8^th December, and an Exhibition on 8th & 9th December, 2023 at World Trade Centre, Colaba Mumbai under Project Handmade in India (HMI) supported by HSBC. Entrepreneurship Development Institute of India (EDII), Ahmedabad is the implementation partner in the project HandMade in India. Six clusters – Kamrup in Assam, Bargarh in Orissa, Bhuj and Surendranagar in Gujarat, Maheshwar in Madhya Pradesh and Salem in Tamil Nadu are being supported and handheld under the project HandMade in India.

The Exhibition has products on display from the six clusters covered under the project HMI.  A total of 25 stalls have been set up with EDII-trained artisans and craftspersons participating in it.

The event was inaugurated by Chief Guest, Mr. Romit Sen, Sr. Vice President, Corporate Sustainability, HSBC India and Guest of Honour, Shri Satya Prasad Verma, Additional Textile Commissioner and CEO of Textiles Committee, Mumbai. Also present on this important occasion were: Dr. Sunil Shukla, Director General, EDII; Dr. Raman Gujral, Director, Department of Projects (Corporate), EDII and other senior officials from government ministries/departments and corporate leaders & entrepreneurs from noted organizations.

The event began with a thematic Fashion Show which emphasized sustainability under the theme of ‘Crafting a Sustainable Future: Handmade in India’ and ‘Inspiring Heritage, Empowering Futures: Handlooms in Modern India.’ Every ensemble narrated a tale of timeless artistry, honoring India’s rich cultural heritage while giving a message of embracing sustainability and empowerment. The designers used the fabric developed by EDII trained artisans under project HMI to make garments for models.

A Thought Leadership Workshop was organized post the fashion show which was attended by stakeholders including policy makers, industry professionals, practitioners, weavers and artisans. Panel discussion topics included ‘Inspiring Heritage, Empowering Futures: Handlooms in Modern India’ and ‘Crafting a Sustainable Future: Handmade in India’. EDII’s model of reviving certain crafts on the verge of extinction was elaborately shared. The replicability of the model for different crafts in different states, was evaluated as well as best practices were reviewed.

In his address, Chief Guest Mr. Romit Sen, Sr. Vice President, Corporate Sustainability, HSBC India said, “HSBC’s HMI project has focused on skilling and empowering artisans by ensuring sustainable livelihood options for them. Today these trained craftspersons are financially independent and are in a much better place to think creatively and implement winning business strategies for growth. They are the custodians of India’s art and craft.”

Shri Satya Prasad Verma, Additional Textile Commissioner and CEO of Textiles Committee, Mumbai said, “The textiles sector plays a pivotal role in the economic and cultural development of our nation. Through concerted efforts and strategic initiatives, we are witnessing tangible progress in this sector. The exhibition featuring products from diverse clusters is a testament to the success of collaborative endeavours. The government remains committed to supporting such initiatives.”

Dr. Sunil Shukla, Director General, EDII in his opening remarks said, “In the pursuit of a sustainable future, EDII is committed to bringing about progress and development in the lives of artisans through its various initiatives under Project HMI. Nurturing and empowering artisans and weavers of the country is a dire need as this is the only way we can preserve the rich cultural heritage of India.”

According to Mr. Raman Gujral, “I am happy at the success of this programme. The fashion show and the exhibition depict the potential of our crafts and craftsperson. We need to nurture their skills and ensure their growth as business people.”

Source: Press Release

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As part of its efforts to increase knowledge and improve menstrual hygiene, Stayfree®, a leading brand in menstrual hygiene, in partnership with Menstrupedia, a fast-growing startup that offers high social impact educational materials conducted a series of educational workshops in schools across cities of Madhya Pradesh.

As a part of these fun and interactive workshops, Menstrupedia educators engage with adolescent girls between the age group of 9 – 15 years on various aspects of puberty and menstruation. During these sessions, Menstrupedia comic books were distributed followed by an in-depth discussion on the physical, mental, and hormonal changes associated with puberty. Conversations focused on menstruation and menstrual hygiene, tracking the menstrual cycle, role of nutrition, along with myths surrounding a girl’s periods were busted to inculcate body positivity and boost self- confidence. These workshops are aimed to adequately bridge knowledge gaps, address social taboos and normalize period conversations in an open environment encouraging questions and discussions.

In 2020, Stayfree collaborated with Menstrupedia to bring alive its vision to educate young girls about periods to remove shame and fear associated with periods. Through comic books, animated videos and interactive workshops around menstruation, Stayfree and Menstrupedia has strived to create an informed and empowered generation of youth. As an outcome of this partnership, over 6 lakh comic books have been distributed to girls across India, 12, 000 workshops have been conducted and over 25,500 schools have been tapped.

Manoj Gadgil, Vice President, Marketing and Essential Health Business Unit Head, Kenvue said “Our partnership with Menstrupedia aligns with our larger mission of normalizing conversations about periods and create a world where no girl feels shame, fear or discomfort about her periods. Through these workshops, the brand aims to educate young girls about menstruation, equip them with the right knowledge delivered through easy-to-understand content and provide resources to equip young girls to have a healthy relationship with periods in the longer term. We are confident that these workshops will help girls navigate their menstrual health journey with confidence.”

Speaking on the rationale behind the workshops, Aditi Gupta, Co-Founder, Menstrupedia said, “We are working towards a future where periods are not seen as a taboo, menstruation is normalized, and every girl and their parents have the mindset that it’s just a period.”

Stayfree in partnership with Menstrupedia has successfully organized over 85 period awareness workshops across various regions of Madhya Pradesh, including Akbarpur, Kalapani, Borda, Amarawatkala, Surya Nagar, Semri, Gudari ghat, Ratanpur, Misrod,Bhairagarh Chichali, Salaiya   Hinotiya Alam, Priyanka nagar Kolar,  Chawni Raisen Road, Hinoti, Chichali Kolar Road, Mandora and many more. In 2022, Menstrupedia along with My FM, hosted over 45 workshops and distributed 5000 Menstrupedia Comic Mini Books across Madhya Pradesh to educate girls and women.

Source: Press Release

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Personal care brand Clensta has unveiled its new campaign #TheBetterWay along with its partner and investor Parineeti Chopra. The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making ‘good’ to ‘better’ living choices.

In a 30 -second video, Parineeti talks to viewers about how she always chooses the ‘better’ option over the ‘good’ option when she is making the littlest of decisions every single day – “Black is good, but White is better. Pear is good, but Apple is better. Personal care products are good but Clensta products are BETTER”, she says in her video. Fans of the actor have tapped on to this trend and have started engaging with the reel sharing their ‘X is Good, Y is Better’ versions. The brand is also set to throw #TheBetterWay challenge on Social Media to create more buzz around this campaign.

Clensta offers a range of innovative, science-backed personal-care products across categories formulated at IIT-Delhi. These products are created to revolutionize households worldwide by offering consumers better choices. The Clensta range not only ensures better care, results and experience but also a better outlook towards the environment.

“At Clensta, our commitment to philanthropy shines through our ‘Buy 1 Give 1’ initiative, integral to #TheBetterWay Campaign. With each product sold, we pledge to donate a bottle of clean drinking water, contributing to positive social impact. Building on our success of conserving 1 billion liters of water through our Waterless Bath and Shampoo range, this campaign aspires to donate an additional billion liters of clean drinking water. #TheBetterWay campaign serves as a beacon for mindful choices, urging individuals to consistently embrace a more sustainable lifestyle” said Puneet Gupta, Founder, Clensta.

In a groundbreaking move under the #TheBetterWay Campaign, Clensta is revolutionizing its commitment with the #Buy1Give1 pledge. The campaign’s momentum has surged with the strategic dissemination through nearly 50 Digital Screens across prime locations of Delhi NCR, creating a visually stunning narrative for ‘better’ changes. The brand has also launched a series of Digital Films featuring Parineeti Chopra and Sandeepa Dhar. Further, collaborating with influential Social Media personalities, Clensta is actively steering the conversations around #TheBetterWay.

“Our campaign is designed to make you think about your choices and not hesitate to always choose the better option, even though you feel that what you have is good enough. When we research and create products for you, that’s how we think. ‘Green aloe is good, but red aloe is better!’ Our lives are shaped by the choices we make so, let’s make the better choices,” said Parineeti Chopra, Partner and Investor, Clensta.

Clensta products can be purchased from https://clensta.com

Source: Press Release

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