Digital Marketing – Course Description

Overview

This online digital marketing course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience.

After you have completed this digital marketing online program, you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

Available Curriculum Languages:

• English (Student can ask queries in Hindi also for India)

Duration

• Recommended total course time: 60 hours
• Course time includes instruction, self-study/homework, practices and assignment.

Target Audiences Professionals in Other Language Platforms

• People who are working in Other platforms in IT and want to entry in Digital Marketing field to enhance their knowledge.
• The people who have interest in social media and to change their career in Digital Marketing.

Students

• Students who wish to extend their knowledge in Digital Marketing and interest in Social Media.
• This course is a suitable foundational class for computer science majors and non-majors alike, and when taught in sequencewith Digital Marketing.

Prerequisites
Required:

• Fundamental knowledge of html/css if they have will help to learn easily.

• Introduction
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The Project
• Analysis Market Condition And Opportunities
• Keyword Analysis on Google Keyword Planner Tool
• Pick The Right Keyword For Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction To Search Engine Optimization
• How Did Search Engine work?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing
• Indexing
• Crawling
• Search Engine Results Page (SERP) Report Generation
• Google Crawling and Indexing Status Checking

MODULE 4: ON PAGE OPTIMIZATION

• Domain Selection
• Hosting Selection
• Meta Data Optimization
• URL Optimization
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Image Optimization
• Landing Page Optimization
• No-Follow And Do-Follow
• Creating XML Sitemap
• Robot.txt
• Create a Landing Page
• Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
• Optimization on Multi-Media file Optimization like Image, Videos, and Infographics

MODULE 5: OFF PAGE OPTIMIZATION

• Link Building Tips & Techniques
• Difference Between White Hat And Black Hat SEO
• Alexa Rank, Domain
• Link Acquisition Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Article Submission
• Image Submission
• Video Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting
• Profile link creations
• Infographics Submission
• Search Engine Guidelines Based Backlink Creation on Landing Page
• The Increase of Link Juice Value
• Increase and Analysis Domain Authority & Page Authority Factor
• How To Avoid Spam Backlink

MODULE 6: SEO UPDATES AND ANALYSIS

• Google Panda
• Penguin
• Humming Bird Algorithm
• Google Penalties
• SEO Tools For Website Analysis And Optimization
• Competitor Website Analysis And Backlinks Building
• Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Search Engine Visibility Reports
• Verification Of Listing
• Google Reviews
• Google My Business (GMB) How To Create
• How To Google My Business (GMB) Verify
• Maintain Brand and Reputation on Google My Business (GMB) Listing
• Search Engine Visibility Reports Preparation and Analysis

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

• Google Adwords
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring
• Reports
• Google Ads Account Creation and Setup
• Right Keyword selection and Grouping on Google Keyword Planner Tool
• Campaign Setup, Performance monitoring, Analysis, and Implementation
• Set on Goal and Monitoring
• Weekly and Monthly Report Generation

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

• Social Media Optimization
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Hashtags
• How To Create Strong Profile Account On Social Media
• Facebook
• Twitter
• Linkedin
• Instagram
• Pinterest

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Facebook Analytics
• Face book Advertising And Its Types In Detail
• Creating Advertising Campaigns
• Payment Modes
• Introduction To Twitter
• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks
• Conversions, HashTags
• LinkedIn Optimization
• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• Structure of Post
• Post Template Creation
• Content Creation On Social Media Post
• Right Hashtag for your Post
• Analysis of Likes, Share, Comment, Followers, and Retweet
• Increase Brand Awareness
• Identify Target Audience and Convert Goal
• Report Generation on Post Reach
• Facebook Ads
• Campaign Setup, Performance monitoring, Analysis, and Implementation
• Right Target Audience Selection
• Set on Facebook Pixel Tag
• Set on Remarketing Tag
• Weekly and Monthly Ads Report Generation

MODULE 11: GOOGLE WEB ANALYTICS

• Getting Started With Google Analytics
• Navigating Google Analytics
• Real-Time Monitoring
• Audience
• Acquisition
• Traffic Sources
• Behavior
• Content
• Visitors
• Live Data
• Demographics
• Google Analytics Integrate On Website
• Analysis And Report preparation on weekly and Monthly
• Setup Goal And Monitoring

MODULE 12: WEBMASTER TOOLS

• Adding site and verification
• Setting Geo-target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• Robots.txt and Links Removal
• HTML Suggestion
• Hands-on Lab
• Search Console Integrate On Website
• Website Error Identification and Rectification via Search Console
• Website URL submit on Search console
• Find and Fix Crawl Error
• Remove Spam Backlink on via Search Console