Nineteen-year-old Tushar Shaw from Bengaluru, pursuing second-year engineering student from Scaler School of Technology, has crafted not just a gadget but a gesture of social imagination.

His creation, Perceivia — intuitive glasses for the visually impaired — earned him a place among the national winners of Samsung Solve for Tomorrow 2025.

Samsung Solve for Tomorrow is the company’s flagship education programme that challenges young minds to identify real-world problems and develop solutions using technology.

This year the four winning teams from the themes AI for a Safer, Smarter, and Inclusive Bharat; Future of Health, Hygiene, and Well-being in India; Environmental Sustainability via Technology; and Social Change through Sport and Tech, received a grant of ₹1 crore incubation support at IIT Delhi.

Perceivia is designed to help visually impaired users perceive their surroundings through sound. Using an integrated suite of audio sensors, object-recognition cameras, and AI-based spatial analysis, the glasses detect and describe what lies ahead — from identifying objects and estimating distances to recognising human voices and faces.

The device alerts users through subtle vibrations or real-time voice feedback, creating a kind of “sensory map” of their environment.

“I grew up next door to a visually impaired neighbour,” Tushar recalls. “I saw firsthand how daily tasks like crossing a road, identifying people, or locating objects could become monumental challenges. I knew I had to create something that gave them a sense of independence.”

At the time, he admits, his ambition far outpaced his technical competence. “I had no background in computer vision or hardware design,” he says. “But Samsung Solve for Tomorrow gave me not just the resources, but also the confidence and mentorship to bridge that gap.”

“I used Gemini 2.0 Flash for screen description and built facial and object recognition features using datasets contributed by visually impaired volunteers,” he explains. “Their feedback helped me identify gaps in the prototype — what worked in theory often needed to be rethought in practice.”

The Samsung Solve for Tomorrow programme, which invited thousands of young innovators across India to develop solutions for the nation’s most pressing challenges, gave Tushar both the stage and the support system to bring his idea to life.

“We were taught how to understand markets, conduct research, and engage with potential partners. It was a crash course in how to turn an idea into an enterprise,” says Tushar.

Tushar’s project was selected by a distinguished jury comprising senior Samsung leadership and experts from academia, government, and industry.

His innovation emerged as a winner under the theme ‘AI for a Safer, Smarter, and Inclusive Bharat’, one of four focus areas in this year’s competition — alongside Future of Health and Hygiene, Environmental Sustainability through Technology, and Social Change through Sport and Tech.

For Tushar, the triumph marks both an end and a beginning. “Winning Samsung Solve for Tomorrow has opened doors I hadn’t even dared to knock on,” he smiles. “I want to collaborate with brands specialising in accessibility tech, refine the product’s design, and make it affordable for people across India.

I’m also continuing my studies — there’s still so much to learn before I can build something truly transformative.”

In the coming year, he plans to test Perceivia with a wider group of users, gather feedback from mobility trainers, and integrate features for indoor navigation.

His ultimate goal? To make the device as ubiquitous and indispensable as spectacles — not a luxury for the few, but a right for all.

ZOWIE, the dedicated esports performance brand by BenQ, is all set to elevate the competitive gaming scene at AMD GameOn 2025, one of the country’s premier showcases celebrating the vibrant worlds of gaming, innovation, and competitive esports.

The event, scheduled from 1^st to 2^nd November, at the Novotel Hyderabad Convention Centre, will serve as a dynamic platform for partners to present their latest innovations, advanced hardware, and breakthrough technologies alongside AMD — inspiring gamers, creators, and the rapidly evolving gaming and VFX industry in India.

 At the ZOWIE Experience Booth, visitors will get an exclusive opportunity to test the latest ZOWIE XL2566X+ 400Hz esports monitors, the DW wireless mice series, and the complete range of ZOWIE mousepads—equipment trusted by top professional esports athletes around the world for its precision and reliability.

Visitors can participate in exciting 1v1 esports challenges, experience the unmatched motion clarity and responsiveness of ZOWIE’s professional-grade gear, and win exclusive ZOWIE merchandise during the event.

 “BenQ is proud to participate in AMD GameOn 2025, a premier event that exemplifies the vibrant growth and evolution of the esports ecosystem in India and beyond,” said Rajeev Singh, Managing Director of BenQ India and South Asia.

 “We believe esports is not just a competition but a powerful platform for community building, talent development, and innovation. Through ZOWIE, we are committed to delivering technology that empowers gamers at every level to achieve their best performance. Our presence at this event reinforces our dedication to nurturing esports as a mainstream sport with exciting opportunities globally.”

 Products at display

ZOWIE XL2566X+ Monitor

• 24.1-inch Fast TN panel with Full HD (1920×1080) resolution
• Ultra-fast 400Hz refresh rate with DyAc 2 technology for motion blur reduction
• Enhanced color vibrancy and clarity for better enemy visibility
• Ergonomic adjustments including height, tilt, swivel, and VESA mount
• Multiple ports including 3x HDMI 2.0 and 1x DisplayPort 1.4

 ZOWIE DW Wireless Gaming Mice

• Sport science-designed shapes for comfort, grip, and endurance
• Stable wireless connection with minimal latency
• Various models tailored for different hand sizes and playstyles
• Trusted by pro esports players for precision and reliability

 ZOWIE Gaming Mousepads

• Engineered for consistent stopping power and precise cursor control
• Balanced surface softness for optimal friction and responsiveness
• Designed to support pinpoint aiming accuracy in competitive gaming

Join ZOWIE at AMD GameOn 2025 and discover first-hand why the brand remains the choice of champions in competitive FPS gaming.

Nestlé Purina Petcare, one of the leading voices in pet nutrition, wrapped up the first ever thrilling Unleashed by Purina Pet Tech MeetUp in India, co-hosted by DSG Consumer Partners – in the Silicon Valley of India, Bengaluru.

 The Pet Tech MeetUp event was a bustling gathering, uniting 66 innovative startups with 35 enthusiastic investors. Among the key players in attendance were notable names like Supertails, Absolut Pets, and Smylo.

There were enriching panel discussions featuring global leaders in the pet care space, pet startups and investors. The event also had a section for pitch presentation where shortlisted startups presented their ideas to a panel, with eventually Absolut Pets emerging as the Winner and Smylo as the Runner-up.

In addition to the in-person pet tech meetups, Unleashed runs an annual accelerator for pet-tech startups. It aims to discover, support, and promote innovative startups that leverage technology to enrich the lives of pets and people who love them.

Mr. Manish Tiwary, Chairman and Managing Director, Nestlé India, said, “We remain committed to supporting initiatives that improve the quality of life for everyone – including our pets and pet parents. Unleashed by Purina is a step in this direction where disruptive technology meets the entrepreneurial spirit to unleash the power of nutrition for our furry friends. We are excited to continue this journey and create a lasting positive impact.”

Ms. Kim Bill, Head of Purina Accelerator Labs, said, “India’s pet food and pet care market is entering a transformative phase, and we see immense potential to help shape its future through innovation and purpose-led partnerships. At Purina Accelerator Labs, we’re committed to bringing global expertise and local insights together to deliver meaningful experiences for pets and their families.”

Mr. Hariharan Premkumar, Managing Director & Head of India – DSG Consumer Partners, said, “Petcare is one of the fastest-growing consumer categories in India, with a forecast CAGR of around 25% over the next 5 years. We are witnessing a new generation of pet parents who are informed, discerning, and seeking high-quality nutrition and care for their pets. It’s truly encouraging to see global leaders like Nestlé investing deeply in India’s petcare ecosystem and supporting innovation through platforms like Unleashed.

We at DSG Consumer Partners were delighted to co-host Unleashed with Nestlé Purina in Bengaluru. It reflects the growing collaboration between global incumbents and the Indian startup ecosystem – a partnership that can accelerate the development of a category still in its early innings.

The future of India’s pet care industry is incredibly promising, and together, we hope to help shape it into a world-class market that serves both pets and their parents better than ever before.”

This Durga Puja, Bengals handloom and block-print traditions take center stage with Laal Paar sarees. The Coca-Cola initiative, conceptualised by Ogilvy India, celebrates the skill and legacy of the regions artisans.

Crafted by master weavers from Phulia in Nadia district, a village near Kolkata renowned worldwide for its handloom, and block-print artisans from the suburbs of Kolkata, the sarees honor the classic Laal Paar, the white-and-red attire that has been inseparable from Durga Puja festivities for generations.

 Drawing inspiration from iconic motifs – the fragrant Shiuli flower, which marks the onset of Durga Puja festivities, and the fish, a symbol of prosperity, each design is hand block-printed, preserving a craft that is increasingly rare.

These motifs, which embody the soul of Bengal, are brought to life on the saree, with the Coca-Cola contour bottle adding a contemporary touch to this timeless craft. The generational work of Phulias artisans showcases the creativity and dedication that have sustained Bengals textile heritage.

The sarees are made using a blend of cotton and recycled PET yarn, transforming waste into valuable products. Each piece tells the story of the artisans who bring these fabrics to life, supporting livelihoods while keeping cultural heritage vibrant and relevant in todays world.  

The sarees were unveiled at Ballygunge Cultural Sharbojonin, one of Kolkatas most traditional and renowned Pujo pandals, where club members wore them during the celebrations. They were also presented as gifts to esteemed members of the West Bengal Ministry of Culture.

 Karthik Subramanian, Senior Director Marketing (Coca-Cola Category), India and Southwest Asia, said, Durga Puja is a celebration of tradition, skill, and community spirit. With the Laal Paar Sarees, we are honoring Phulias artisans and supporting livelihoods that extend beyond the festive season. The use of recycled PET yarn alongside cotton turns each saree into a symbol of how heritage and modern responsibility can be woven together. Coca-Cola celebrates festivals in ways that bring people together, and this initiative keeps Bengals craft and joy alive.

Sujoy Roy, CCO, Ogilvy North, said, “Icon meets icon – that was the thought behind the Coke Laal Paar sari. Bengals red and white and Cokes red and white are instantly recognisable on their own, but when woven together, they became something larger, something more meaningful. This one-of-a-kind sari walked into the culture and found its presence on social feeds. Sustainability met tradition, and for a moment, brand and culture became indistinguishable.”

 With the Laal Paar sarees, Coca-Cola puts Bengals handloom and block-print heritage in the spotlight, celebrating the artisans and their craft at the core of Durga Puja.

Cellecor, one of India’s fastest-growing lifestyle and electronics brands, today announced the launch of its latest innovation in the wireless speaker category – COMET CBS-05 Pro, a device where timeless retro charm meets contemporary minimalism.

Designed for the modern lifestyle enthusiast, Comet is more than just a speaker; it is a statement piece for music lovers who want their sound system to reflect a blend of elegant design and powerful performance.

 Meet COMET CBS-05 Pro: Crafted for Sound & Style

Priced at just ₹5,499, and available at Cellecor’s official retail stores, its website, and through retail partners such as BIG C Mobiles Pvt. Ltd., PAI International Electronics Limited, LOT Mobiles Pvt. Ltd., Sonovision Electronics Pvt. Ltd., B New Mobiles Pvt. Ltd., Happy Mobiles Pvt. Ltd., Sathya Agencies Pvt. Ltd., Sangeetha Mobiles Pvt. Ltd., and Celekt Mobiles Pvt. Ltd., the COMET CBS-05 Pro brings more than just music to your space.

Its premium fabric design makes it blend effortlessly into any home or office, adding a touch of style while keeping things functional. And when it comes to performance, the dual tweeters combined with a powerful single driver ensure clear, immersive sound every time you hit play.

The COMET CBS-05 Pro isn’t just another wireless speaker, it’s a thoughtful blend of design, sound, and everyday lifestyle.

 Key specifications include:

• Elegant Fabric Design – A blend of retro-classic and modern minimalism
• 4000mAh Massive Battery – Upto 10 hours of continuous playtime
• Type-C Fast Charging – Stay powered efficiently
• Bluetooth V5.3 – Seamless and stable connectivity
• Dual Tweeter & Single Driver – Crisp, powerful, and detailed sound
• Multiple Connectivity Modes – USB Drive, SD Card, 3.5mm AUX Port, plus 6.35mm wired microphone support for karaoke moments
• 80W Speaker Output – A powerhouse of sound

 With COMET CBS-05 Pro, Cellecor has created a product that not only resonates with the lifestyle aspirations of today’s consumers but also brings them powerful audio technology in a design-first package.

 “COMET is built for those who appreciate style and substance in equal measure. With its premium fabric design, dual tweeter and single driver acoustic system, and wireless connectivity, it is not just a speaker but a lifestyle choice, perfect for cozy evenings, elegant gatherings, or even turning any space into your personal karaoke stage,” said Ravi Agarwal, Co-Founder and Managing Director, Cellecor Gadgets Limited.

 Alongside the launch of the stylish COMET CBS-05 Pro, Cellecor is also ready to introduce party speakers built for music enthusiasts and entertainers.

Sprite, the iconic lemon and lime-flavored beverage, has unveiled a new mealtime ritual with the launch of its latest campaign, Spicy ko de Sprite ka Tadka, a brand idea inspired by India’s enduring love for spice.

Built around a fizzy spice-Sprite-spice loop, the campaign positions Sprite as a perfect partner to spicy food, enhancing the consumer experience by cutting through heat and unlocking more flavor in every bite.

 In an entertaining brand film, youth icon and Sprite brand ambassador, Sharvari enters a lively restaurant, where Comedy King Sunil Grover playfully slips into a series of personas, each unveiling increasingly spicy dishes.

With every crescendo of spice, Sprite arrives, giving spicy lovers the choice to enjoy the thrill of each mouthful of spice, sip after sip. Through humour and sensory play, the film shows that Sprite’s crisp, effervescent taste doesn’t just complement spicy, it elevates every bite, giving consumers a zestier way to enjoy their favourite dishes.

 Sumeli Chatterjee, Vice President – Marketing, Coca-Cola India & Southwest Asia, said, “India’s love for spicy food runs deep, but what’s remained largely untapped is to pair it with the right kind of beverage. That’s where Sprite naturally steps in. The crisp, lemon-lime twist doesn’t just cool you down, it elevates the whole spicy food experience. With ‘Spicy ko de Sprite ka Tadka’, we are tapping into this fun pairing and creating a new space for Sprite, beginning a long-term connection we believe will resonate deeply with the Gen Zs.”

 Sharvari added, “Sprite has nailed it yet again with the ‘Spicy ko de Sprite ka Tadka’ campaign that is fun and relatable. What I really love is how Sprite always comes up with clutter-breaking campaigns that feel fresh and exciting every single time. As a brand, Sprite always aims to connect with Gen Zs and this Ad film is another perfect example of that. The whole idea of pairing spicy food with Sprite makes the taste even better. I can’t wait for everyone to try this combination already.”

 Sunil Grover shared, “For me, a great meal is all about the experience, and this campaign really gets that. I can’t say no to spicy food and pairing it with Sprite just feels right. Shooting the ad was so much fun and love how Sprite has spiced it up, literally.”

 “India’s love affair with spice is legendary, and for Gen Z, it’s a badge of honour” said Sukesh Nayak, Chief Creative Officer, Ogilvy India. “We saw an incredible opportunity to connect with that passion in a completely new way. ‘Spicy ko de Sprite ka Tadka’ isn’t just a campaign, it’s an invitation to embrace the thrill of spice like never before.”

 As part of the campaign, Sprite is collaborating with popular food and snacking brands including Ching’s, Masterchow, Bingo, Jolochips, Wow! China, and Too Yumm.

This will entail engaging activations, and co-branded experiences, further amplifying Sprite’s role as the perfect companion for spice. Because when spice takes over, there’s only one way to enjoy it with Spicy ko de Sprite ka Tadka.

HMD T21 Tablet—a perfect blend of power, design, and innovation, now available exclusively on HMD.com. Priced at ₹15,999, with a special offer price of ₹14,499, the T21 is built to cater to users looking for a dependable, high-performance tablet that excels in work, entertainment, and creative pursuits.

Key Features & Highlights: 

·         Stunning 10.36″ 2K Display: Enjoy immersive visuals with a bright, vibrant screen certified with SGS low blue light for strain-free viewing.

·         Entertainment & Kids Space: Stream HD content on Netflix and explore curated content for children, fostering curiosity and creativity.

·         Enhanced Audio Experience: OZO Audio playback delivers immersive sound with background noise reduction.

·         Advance camera feature with 8MP front and rear camera: The camera features 8MP rear and front camera with autofocus and LED flash, perfect for work or play.

·         Productivity on the Go: Features a Second Screen for PC, supporting extended display and multitasking, alongside active pen support for creative pursuits.

·         Powerful Performance: Equipped with an octa-core Unisoc T612 processor, 8GB RAM, 128GB internal storage (expandable up to 512GB), and 8200mAh all-day battery with in-box 18W fast charger.

·         Connectivity & Communication: Supports 4G voice calling, SMS, dual SIM, and fast Wi-Fi connectivity.

·         Durability & Design: IP52-rated for water and dust resistance, crafted with eco-friendly materials including aluminum and recycled plastics.

·         Security & Software: Runs on Android 13 and Android 14 upgrade is already rolled out.

·         Additional Features: Face unlock, dual stereo speakers, Google Kids Space, Netflix HD certification, Active Pen Support, and Google’s trusted enterprise recommendations.

 On this occasion, Ravi Kunwar, VP and CEO, HMD India and APAC commented, “The T21 is our second exclusive product on HMD.com following the successful Barbie phone launch, and we’re excited to bring it directly to our consumers. Built for versatility, durability, and everyday demands, the T21 embodies our vision of purposeful innovation. Whether for work, entertainment, or creativity, it’s a reliable companion—and marks another strong step in our direct-to-consumer journey. Also, now With HMD.com website serving as our official brand store, the users can have a direct firsthand experience of the product. This initiative has not only strengthened our direct-to-consumer journey but has also made accessing our latest innovations easier and more convenient for everyone”

 A Tablet Built for Every Need

Whether you’re working, streaming, creating, or managing your family’s digital space, the HMD T21 offers everything you’d expect—and then some. Its sleek design, robust features, and exclusive availability on HMD.com make it the ideal choice for tech enthusiasts and everyday users alike.

Don’t miss out on our special price of ₹14,499 – available for a limited time only. Check out this device at www.hmd.com

Honeywell (NASDAQ: HON) today announced the launch of the 50 Series line of CCTV products, marking Honeywell’s first-ever locally designed and produced camera portfolio.

Aligned with the Government of India’s Atmanirbhar Bharat vision, the cameras are conceptualized, designed, and developed in the country. The cameras are Class 1 certified, the highest category level under the government’s ‘Make in India’ policy.

Designed to meet the growing regional demand for intelligent, high-quality and cyber-secure camera systems, the advanced offering was created at Honeywell’s global development center in Bengaluru and is manufactured through a strategic collaboration with Indian Electronic Manufacturing Services (EMS) provider VVDN Technologies, which also served as the hardware design partner.

“This launch reflects our commitment to shaping the future of innovative, secure and intelligent security solutions tailored for India. It also reinforces our commitment to the India growth story and is a testament to our deep local engineering capabilities and strong local partnerships,” said Vimal Kapur, Honeywell CEO and Chairman.

In honor of the series launch, Kapur met with Shri. Ashwini Vaishnaw, Honourable Union Minister for Electronics and IT, Railways and I&B for the Government of India in New Delhi, along with additional senior leaders from Honeywell, including Anant Maheshwari, President and CEO, Honeywell Global Regions, Ashish Modi, President, Honeywell in India and Vivek Bansal, Founder and President, VVDN Technologies.

“The Indian economy is growing consistently. We are committed to establish India as a ‘product nation’.  These ‘Made in India’ CCTVs are a good step in that direction.  We encourage the industry to Design in India, Make in India and Make for the World,” said Shri. Ashwini Vaishnaw.

Built specifically for the Indian market, the 50 Series CCTV cameras combine intelligent video analytics for proactive threat detection, enhanced imaging performance and gyro sensor-based image stabilization, and robust cybersecurity–all while addressing the evolving security requirements of critical infrastructure across the government, healthcare, education, transport, commercial, and real estate sectors. The portfolio features a wide range of models in 3MP and 5MP resolutions, available in dome and bullet form factors.

The new offering also builds on Honeywell’s 2024 acquisition of Carrier’s Global Access Solutions business that included LenelS2, which enhanced its advanced physical security solutions, including access control, video surveillance, and mobile credentialing.

With the addition of the 50 Series CCTV cameras, Honeywell can now serve as the preferred Original Equipment Manufacturer (OEM) for all electronic security requirements of clients across various market segments and industry verticals.

Sony India today introduced its latest innovation, the BRAVIA 2 II series featuring 4K Ultra HD LED display technology, designed to elevate the entertainment experience for those looking to upgrade. Integrated with Google TV, it allows users to effortlessly access a wide array of apps, streaming services and live TV channels, all personalized to their preferences.

Sony’s new BRAVIA 2 II series is available in 108 cm (43), 126 cm (50), 139 cm (55), 164 cm (65), and 189 cm (75) screen sizes. It features the X1 Picture Processor, which uses advanced algorithms to reduce noise and enhance detail. With an even clearer 4K signal, everything you watch appears closer to true 4K resolution, enriched with lifelike colors powered by Live Color technology.

 The new BRAVIA 2 II 4K televisions lets you experience stunning 4K visuals, rich with real-world detail and texture. Content filmed in 2K or even Full HD is upscaled close to 4K resolution by 4K X-Reality™ PRO, using a unique 4K database.

Enjoy smooth and sharp details even in fast-moving scenes with Motionflow™ XR an innovative technology that creates and inserts extra frames between the original ones. It analyzes key visual elements across successive frames and calculates split-second moments of missing action. 

BRAVIA 2 II series features open baffle down-firing twin speakers that deliver 20 watts of powerful sound, along with Dolby Atmos® and DTS:X® to provide users with an immersive spatial audio experience.

The open baffle speakers offer impressive low-end sound, ideal for movies, sports, and music.