Google Cloud and Google DeepMind announced a partnership with IIT Madras to launch Indic Arena, a public platform that would allow Indian users to anonymously assess and rank AI models on tasks specific to the nation’s multilingual environment.

According to a release, Google Cloud is supplying cloud credits to enable the community-driven resource managed by the AI4Bharat center at IIT Madras.

Additionally, an increase in local AI hardware capacity for Indian clients “powered by Google’s AI Hypercomputer architecture with the latest Trillium TPUs” was disclosed.

According to the statement, the action will enable more companies and government agencies in India to train and support their most cutting-edge Gemini models.

The US IT giant added that the action will take care of data sovereignty and residency obligations.

Startups, academic institutions, governmental organizations, and businesses were invited by Google to utilize this new, dedicated capacity for Gemini in Vertex AI.

A crowdsourced, human-in-the-loop leaderboard called Indic LLM-Arena was created to compare LLMs on the three factors that impact the Indian experience: language, context, and safety.

“Our goal at AI4Bharat is to develop AI for the unique requirements of India. According to Mitesh Khapra, an associate professor at IIT Madras, “having a neutral, standardized benchmark to understand how models are performing across our many languages is crucial.”

According to a different statement from IIT Madras, “a model’s ability to discuss a topic in perfect English is irrelevant if it fails to understand a farmer in rural Maharashtra, provides a culturally inappropriate response to a user in Sikkim, or cannot parse a Tang-lish query from a student in Tamil Nadu.”

Earlier this year, Google Cloud deployed Gemini 2.5 Flash with local machine-learning processing capability, making Gemini accessible to regulated Indian clients.