Meta is employing US-based contractors to create AI chatbots in Hindi
According to reports, Meta is paying contractors in the US as much as $55 (about Rs 4,850) per hour to create AI chatbots in Hindi for Indian users.
According to a Business Insider story, these positions are a part of Meta’s broader strategy to increase its AI presence in rapidly expanding regions like Mexico, Indonesia, and India.
The publication’s research of job advertisements indicates that staffing companies such as Crystal Equation and Aquent Talent are hiring contractors.
Character development for chatbots that will function on WhatsApp, Instagram, and Messenger is the primary emphasis of the project.
In addition to having at least six years of expertise in character development, storytelling, and AI content processing, candidates must speak Hindi, Indonesian, Spanish, or Portuguese fluently.
However, Meta has not formally confirmed the hiring decision. However, the study discovered that Aquent Talent posted Spanish-language opportunities for what it called a “top social media company,” while Crystal Equation posted Hindi and Indonesian language positions on behalf of Meta.
Meta’s attempt to develop digital companions who feel culturally appropriate for Indian customers is demonstrated by the choice to hire contractors to create localized chatbot personalities.
In the past, CEO Mark Zuckerberg has stated that chatbots might “complement real-world friendships” and make it easier for users to engage with virtual pals.
However, Meta has come under fire for its increasing emphasis on AI chatbots. According to earlier reports, some of Meta’s bots gave false medical advice, even generated racist comments, and had inappropriate romantic or sexual chats with children.
There have also been privacy concerns. As previously reported by Business Insider, contractors examining chatbot chats frequently discovered private information such as names, phone numbers, emails, and selfies, raising concerns about the handling of such data.
US politicians have demanded more stringent oversight of Meta’s AI rules in the wake of these disclosures.